What are firmographics? Firmographics are measurable traits of a business that help classify or segment companies. They give context about who a company is, such as size, revenue, industry, and location. At UPR Data, we cover the most important firmographics:
| Firmographic: | Description: |
| ID | Unique identification number |
| UniversalPublicationId | UPR Data world wide publication identification |
| CompanyName | CompanyName = BusinessName = FullName = Name (Registered and/or No name type but multiple source validating |
| TradeName | TradeName = TradeStyle (Doing business as) |
| DirectoryName | DirectoryName = ListedName = ListingName (Name to be published in the White and/or Yellowpages) |
| Address1 | Name of the street and house number 1 |
| Address2 | Name of the street and house number 2 |
| PostCode | Postal code / ZIP code |
| City | Name of the city |
| CityCode | Code of the city |
| Locality | Name of the locality |
| LocalityCode | Code of the locality |
| Province | Name of the province |
| ProvinceCode | Code of the province |
| Region | Name of the region |
| RegionCode | Code of the region |
| Country | Name of the country |
| CountryCode | Code of the country |
| Language | Language used for business category descriptions |
| PhoneOrMobile | Telephone or mobile phone number |
| Phone | Telephone number |
| DNCMPhone | Do Not Call Me phone |
| Fax | Fax number |
| Mobile | Mobile phone number |
| DNCMMobile | Do Not Call Me Mobile |
| Email address | |
| Website | Website address / URL |
| WebDomain | Web domain name |
| WebSocialMedialinksFacebook | Facebook social link |
| WebSocialMedialinksTwitter | Twitter social link |
| GenericLinkedInLink | Generic LinkedLin link |
| GenericLinkedInCompanyID | Generic LinkedLin Company ID |
| GenericLinkedInFollowers | Generic LinkedLin number of followers |
| WebsiteIpAddress | Web IP address |
| NationalID | National identification number |
| NationalIdentificationTypeCode | National identification number type as can be different per country |
| NationalIDIsVat | National identification number equals the VAT number |
| Local Industry Code | Local Business category code number 01 |
| Local Industry Label | Local Business category description 01 |
| SIC Code | International Business classification code 01 |
| SIC Label | International Business classification description 01 |
| MarketabilityIndicator | A code which indicates wheher UPR Data rates this business as marketable or not : N = not marketable, Y = marketable |
| YearStarted | Setup year of the business |
| NumberOfFamilyMembers | The number of family members including the global ultimate and all subsidiaries and branches of the entire family tree worldwide. Every family member of tree carries the same count. Blank if not linked |
| CEOName | The principal with the highest ranking authority of the business at this location |
| CEOTitle | The title (in English) of the principal with the highest authority at this location. May be abbreviated |
| CEOFirstName | The first name of the principal with the highest ranking authority of the business at this location |
| CEOLastName | The last name of the principal with the highest ranking authority of the business at this location |
| CEOGender | The gender of the principal with the highest ranking authority of the business at this location |
| CEOLanguage | The language of the principal with the highest ranking authority of the business at this location |
| EmployeesHere | The number of employees at this location |
| EmployeesHereReliabilityCode | The total number of employees in the business organization. The employee figure can be a consolidated figure to include emplyee counts for the business and all subsidiary and branch locations OR a non-consolidated figure. |
| EmployeesTotal | The total number of employees in the business organization. |
| EmployeesTotalReliabilityCode | Code value indicating the source reliability of the Employee total figue 0 – actu1 – low end ran2 – estimated (all records) or not available when Employee total is greater than zero (all records) or modeled (US record3 – modeled non US record blank) – Not |
| ImportExportAgentCode | Information which indicates that the business either imports materials for re-manufacture or sale, exports products to other countries, or both. Values include: A =Import/Export/Agent B =Imports&Exports C=Imports D=Imports&Agent E=Exports&Agent F=Agent – keeps no inventory and does not take title goods G=non or not available H=exports Blank= not available |
| LegalStatusCode | Code that identifies the legal status/structure of the business:Possibles codes are:blank or 0 = Not Available3 = Corportion8 = Joint Venture12 = Partnership13 = Proprietorship120 = Foreign Company. |
| StatusCode | Code that provides business data of the record/0 = Single location – no other entities report to the business1 = Headquarter/Parent – branches and/or subsidiaries report to the business 2 = Branch – secondary location to a headquarter location 4 = Divisi |
| StatusCodeDescription | Description as above |
| SalesVolumeLocal | Sales value for the business in local currency. Sales figure can be a consolidated figure to include Sales for the business and all subsidiary and branch locations or a non-consolidated figure |
| CurrencyCode | Code indicating which currency the financial figures data (Sales) is represented |
| SalesVolumeDollars | Sales value for the business in US dollars. If Sales value is collected in different local currency, local values are converted to US dollars. Note: Data is converted to US dollars based on the date of the financial figures/stateme |
| SalesVolumeReliabilityCode | 0 – actual1 – low end of the range2 – estimated (all records) or not available when sales is greater than zero (all records) or modeled (non US records) blank – Not Available when sales equal 0. |
| IsPublished | Record is published or not |
| PublishingStrength | Inernet publication score |
| GenericOpeningHours | Opening hours : Monday opening hour Monday Closing hour – Tuesday opening hour Tuesday closing hour – Wednesday opening hour Wednesday closing hour – Thursday opening hour Thursday closing hour – Friday opening hour Friday closing hour – Saturday opening |
| Longitude | Geo positioning code |
| Latitude | Geo positioning code |
| GeoLevel | Level of geocoding : 0, 1, 2, 3, 4, 5 |
| GeoLevelDescription | Description of geocoding level :0 notgeocoded, 1 town, 2 street, 3 house, 4 rooftop, 5 rooftop derived |
| BuildingName | Name of the building |
| BuildingType | Description of the type of building |
| BuildingGeom | Geocoding of the polygon |
| BuildingArea | Surface of the building area in square meters |
| DomesticUltimateUniqueID | UPR Data unique ID of the Domestic ultimate company. Blank if not linked |
| DomesticUltimateBusinessName | The name of the Domestic ultimate company. Blank if not linked |
| DomesticUltimateStreetAddress | The address name of the Domestic ultimate company. Blank if not linked |
| DomesticUltimateCityName | The city name name of the Domestic ultimate company. Blank if not linked |
| DomesticUltimatePostalCode | The zip code name of the Domestic ultimate company. Blank if not linked |
| DomesticUltimateProvince | The province name of the Domestic ultimate company. Blank if not linked |
| DomesticUltimateCountry | The country name of the Domestic ultimate company. Blank if not linked |
| DomesticUltimateCountryCode | The country code of the Domestic ultimate company. Blank if not linked |
| GlobalUltimateUniqueID | UPR Data unique ID of the Global ultimate company. |
| GlobalUltimateBusinessName | The name of the Global ultimate company. Blank if not linked |
| GlobalUltimateStreetAddress | The address name of the Global ultimate company. Blank if not linked |
| GlobalUltimateCityName | The city name name of the Global ultimate company. Blank if not linked |
| GlobalUltimatePostalCode | The zip code name of the Global ultimate company. Blank if not linked |
| GlobalUltimateProvince | The province name of the Global ultimate company. Blank if not linked |
| GlobalUltimateCountry | The country name of the Global ultimate company. Blank if not linked |
| GlobalUltimateCountryCode | The country code of the Global ultimate company. Blank if not linked |
| ParentUniqueID | UPR Data unique ID of the Parent/Headquarter organization. Blank if not linked |
| ParentBusinessName | The name of the Parent/Headquarter organization. Blank if not linked |
| ParentStreetAddress | The address of the Parent/Headquarter organization. Blank if not linked |
| ParentCityName | The city of the Parent/Headquarter organization. Blank if not linked |
| ParentPostalCode | The zip code of the Parent/Headquarter organization. Blank if not linked |
| ParentProvince | The province of the Parent/Headquarter organization. Blank if not linked |
| ParentCountry | The country name of the Parent/Headquarter organization. Blank if not linked |
| ParentCountryCode | The country code of the Parent/Headquarter organization. Blank if not linked |
| FinancialHistory01UniqueID | Unique identification number |
| FinancialHistory01FamilyMembers | The number of family members including the global ultimate and all subsidiaries and branches of the entire family tree worldwide. Every family member of tree carries the same count. Blank if not linked |
| FinancialHistory01EmployeesHere | The number of employees at this location |
| FinancialHistory01EmployeesHereReliabilityCode | The total number of employees in the business organization. The employee figure can be a consolidated figure to include emplyee counts for the business and all subsidiary and branch locations OR a non-consolidated figure. |
| FinancialHistory01EmployeesHereReliabilityCodeDescription | Description as above |
| FinancialHistory01EmployeesTotal | The total number of employees in the business organization. |
| FinancialHistory01EmployeesTotalReliabilityCode | The total number of employees in the business organization. The employee figure can be a consolidated figure to include emplyee counts for the business and all subsidiary and branch locations OR a non-consolidated figure. |
| FinancialHistory01EmployeesTotalReliabilityCodeDescription | Description as above |
| FinancialHistory01SalesVolume | Sales value for the local business in local currency. |
| FinancialHistory01Currency | Currency code |
| FinancialHistory01SalesVolumeDollars | Sales volume in DOLLARS currency |
| FinancialHistory01SalesVolumeEuros | Sales volume in EUROS currency |
| FinancialHistory01SalesVolumeReliabilityCode | 0 – actual 1 – low end of the range 2 – estimated (all records) or not available when sales is greater than zero (all records) or modeled (non US records) blank – Not Available when sales equal 0. |
| FinancialHistory01SalesVolumeReliabilityCodeDescription | Description as above |
| FinancialHistory01YearStat | Historical data of the year 2021 |
| FinancialHistory01Version | Historical data version of the year 2021 |
| HasShopTool | Business with tools like payment |
| HasPayment | Business with payment method |
| HasDigitalMarketing | Business with digital marketing |
| HasEShop | Business with internet site |
| Shop01 | Commercial website 01 |
| Shop02 | Commercial website 02 |
| Shop03 | Commercial website 03 |
| Shop04 | Commercial website 04 |
| Shop05 | Commercial website 05 |
| Shop06 | Commercial website 06 |
| Shop07 | Commercial website 07 |
| Shop08 | Commercial website 08 |
| Shop09 | Commercial website 09 |
| Shop10 | Commercial website 10 |
| OtherShop01 | Review and or Rating website 01 |
| OtherShop02 | Review and or Rating website 02 |
| OtherShop03 | Review and or Rating website 03 |
| OtherShop04 | Review and or Rating website 04 |
| OtherShop05 | Review and or Rating website 05 |
| OtherShop06 | Review and or Rating website 06 |
| OtherShop07 | Review and or Rating website 07 |
| OtherShop08 | Review and or Rating website 08 |
| OtherShop09 | Review and or Rating website 09 |
| OtherShop10 | Review and or Rating website 10 |
| PaymentProvider01 | Payment company 01 |
| PaymentProvider02 | Payment company 02 |
| PaymentProvider03 | Payment company 03 |
| PaymentProvider04 | Payment company 04 |
| PaymentProvider05 | Payment company 05 |
| PaymentProvider06 | Payment company 06 |
| PaymentProvider07 | Payment company 07 |
| PaymentProvider08 | Payment company 08 |
| PaymentProvider09 | Payment company 09 |
| PaymentProvider10 | Payment company 10 |
| SimplePaymentRule01 | Payment method 01 |
| SimplePaymentRule02 | Payment method 02 |
| SimplePaymentRule03 | Payment method 03 |
| SimplePaymentRule04 | Payment method 04 |
| SimplePaymentRule05 | Payment method 05 |
| SimplePaymentRule06 | Payment method 06 |
| SimplePaymentRule07 | Payment method 07 |
| SimplePaymentRule08 | Payment method 08 |
| SimplePaymentRule09 | Payment method 09 |
| SimplePaymentRule10 | Payment method 10 |
| MarketingAutomation01 | Website with integrated marketing 01 |
| MarketingAutomation02 | Website with integrated marketing 02 |
| MarketingAutomation03 | Website with integrated marketing 03 |
| MarketingAutomation04 | Website with integrated marketing 04 |
| MarketingAutomation05 | Website with integrated marketing 05 |
| MarketingAutomation06 | Website with integrated marketing 06 |
| MarketingAutomation07 | Website with integrated marketing 07 |
| MarketingAutomation08 | Website with integrated marketing 08 |
| MarketingAutomation09 | Website with integrated marketing 09 |
| MarketingAutomation10 | Website with integrated marketing 10 |